Rethink Events organizes a global portfolio of agtech events including the Indoor AgTech Innovation Summit in Chicago and the World Agri-Tech Innovation Series held in San Francisco, São Paulo, London and Dubai. It has recently launched the World Agri-Tech Innovation Summit in Mexico to drive climate-smart agri-food innovation and investment across the region.

Based in Mexico, Jessica Gomez, Co-Founder of Origeen was featured at the 2023 Indoor AgTech Innovation Summit, pitching to a senior CEA audience and boosting visibility with a start-up booth. We spoke to Jessica to see how the company has progressed to the next level in CEA. 

Origeen is a technology provider manufacturing scalable systems for vertical gardens or vertical hydroponic farming. What have been the key milestones since you founded the company?
Designing and manufacturing a modular and scalable system that you can use for different irrigations: drip and hydroponic. This helps us to make different products and projects of different sizes: such as the hydroponic kit for homes and restaurants, and to grow food indoors and for hybrid projects across the University of Celaya and in the Hotel Boutique Dune at Tulum, with natural and artificial light to make it more sustainable and more easy to control the products. A recent key milestone was making it possible to sell the system with a “do it yourself” manual.

How do you think the Indoor AgTech Innovation Summit has accelerated the success of your company?
It helps me connect with interesting people and CEA experts. It also provides the opportunity to meet notable journalists in the agtech industry who can help spread the word about us after the event through articles and podcasts.

What role do partnerships and collaboration play in your business strategy?
Partnerships and collaborations are very important to us because we help each other to grow, share expertise in different areas, and gain exposure. Also, we choose very carefully and identify the opportunities.

What’s next for your company?
We are going to be part of the biggest controlled environment production room in Mexico (100 square meters), located in the city of Guadalajara. We are currently working on the executive project with our system VPOT.